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Keep What You’ve Built is our podcast.

Each week, host Maggie Pierce sits down with attorney Mark Pierce to break down the asset protection strategies nobody talks about publicly. We also talk with experts from banking, law and wealth management. If you’re an entrepreneur, investor or high-earning professional, we’re recording this show for you.

Here is the latest episode.

You can browse every episode below.

  • October 27, 2026 · 33 min

    How To Form Your LLC Correctly

    This episode focuses on the fundamentals of forming an LLC, why business owners choose Wyoming, and the common mistakes that can create expensive cleanup later. Mark Pierce explains the difference between LLCs and corporations, how tax treatment works, and why the right structure and professional advice matter more than trying to handle everything yourself.Mark Pierce and Maggie Pierce also discuss holding companies, real estate structuring, trusts, and keeping entities in good standing year after year.Key topicsWhat an LLC is, how limited liability works, and what a charging order meansThe difference between LLCs, C Corps, and S Corps—and how these relate to tax classificationsWhy LLCs offer more flexibility than corporationsWhy business owners consider Wyoming for LLC formationWhy the state where property or business operations are located still mattersHow holding companies can help separate businesses and assetsHow pass-through, S Corp, and C Corp tax treatment differTrust planning, beneficiary allocations, and year-end timingWhy bookkeeping, filings, and coordination with advisors matterCommon mistakes: DIY formation, missed filings, incorrect tax elections, and forming in the wrong stateMentioned in this episode:LLC Attorney YouTube Channel: https://www.youtube.com/@LLCAttorneyOfficial

  • October 23, 2026 · 41 min

    Swiss Bank Accounts for Americans: What FATCA Killed and What Survived

    Swiss banking is not about secrecy anymore - it is about protecting wealth, reducing concentration risk, and building a smarter estate plan before volatility hits. Michael Donev breaks down why American entrepreneurs and business owners are using Switzerland for jurisdictional diversification, currency protection, and long-term capital preservation.

  • October 14, 2026 · 43 min

    The Anonymous LLC Is a Myth - Here's What Privacy Actually Looks Like

    Privacy is not anonymity. This distinction can save you from bad advice, public exposure, and unnecessary risk. Mark Pierce explains how legitimate privacy works in the U.S. for LLCs, real estate, and trusts, and why anyone promising “complete anonymity” is overpromising.Maggie Pierce asks the practical questions: what becomes public when you form an LLC, how nominee services can keep your name off public filings, and how ownership can still be traced through deeds, banks, and state registries. They also discuss Wyoming LLCs, holding companies, trusts, and the balance between keeping assets private and staying within the law.This episode offers a clear-eyed look at privacy and asset protection for business owners, real estate investors, and families—without the hype or shortcuts.

  • September 29, 2026 · 41 min

    Trusts 101: Legacy Planning and Domestic vs. Offshore, with Yonathan Amsalem

    Most business owners think legacy planning is about paperwork. It is really about control, continuity, and making sure a judge does not decide what happens to everything you built.

  • September 22, 2026 · 21 min

    Using AI to Create Your Estate Plan: What Could Go Wrong?

    AI can help you start the research, but it can also hand you a mediocre trust, a costly mistake, or a plan that falls apart when it matters most. Mark Pierce breaks down the red flags behind online trust scams, DIY estate planning disasters, and why a little legal nuance can make the difference between real asset protection and expensive fiction.

  • September 15, 2026 · 46 min

    Take Some Money Off the Table! Protecting Wealth Before You Need To

    Most entrepreneurs wait until a crisis hits to think about asset protection, and by then it’s already too late. Mark Pierce breaks down the two mistakes that can wipe out what you’ve built: failing to take money off the table and failing to protect it once you do.

  • September 15, 2026 · 27 min

    The Best Prenup Isn't a Prenup

    Divorce can wipe out decades of family wealth, and the usual prenup may not be enough. Mark Pierce reveals why a Wyoming asset protection trust can function as the stronger prenup, shielding appreciating assets, family businesses, and future growth from becoming marital property.

  • September 15, 2026 · 39 min

    What 1,000 Bankruptcy Cases Taught Me About Protecting Wealth

    How do business owners and families protect what they’ve built before a financial crisis puts it at risk?

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